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"This is a really good place to find my favorite
bands, and tons of info I didn't know. I use this
site over and over... it kicks ass!"
- Reader Feedback

  • 20 years old average age
  • average household income of $51,475
  • spends on average $24 a month on CD's
  • over half have purchased something on the internet

The average Aversion.com reader seeks out the path not beaten down, with an intense interest in indie, punk, and underground music. You won't find them at the local Wal-Mart browsing for CD's, they will most likely be found in the local indie record store. If you looked in their shopping cart you might find such music as The Promise Ring, Sister Machine Gun, Tilt or possibly their favorite lesser-known band.

Once out of the record store you will find them headed for the bar down the street that serves out live music to the dedicated fans in the city. Don't look for them in just any town, you'll most likely find them in music hot spots like Chicago, Austin, Los Angeles, Berkeley, Denver and New York.

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